Gen Z buyers are digitally native, and as we all know, they are self-reliant researchers. This generation expects a seamless digital experience and often avoids traditional sales interactions. They rely on social media, online reviews, and community recommendations before making decisions. Gen Z buyers are authenticity-focused. They value transparency and ethical business practices over corporate jargon. Gen Z buyers are short-form content consumers. Platforms like TikTok, Instagram reels, and LinkedIn videos influence their purchasing decisions.

Model and wellness coach Severine Keimig is now venturing further into the wellness space with the launch of her namesake brand, severinekeimig.com. After cementing her place as an in-demand model in the fashion world, she graced the pages of publications such as L’Officiel, Playboy Germany, Elle, and Daily Front Row. In 2017, Severine began conceptualizing […]

Mar 19, 2024, New York  —   The PR Net, the premier global network for marketing and communications professionals, hosted its second annual ‘Next Gen Awards’ gala at Bar Blondeau, the Wythe Hotel’s stunning rooftop venue. The event celebrated agency excellence and recognized the next generation of communications and marketing firms that foster a culture […]

Contributed by Erin Bradshaw Edited by Cyan Leigh Dacasin In a recent study conducted by AmazonSlots.com, a detailed ranking of the most popular TV shows that met an untimely demise has been unveiled. The study, based on Google searches in the last month and complemented by Rotten Tomatoes audience scores, provides insight into the shows […]

by Cyan Leigh Dacasin Sharon Stone’s inimitable star power has no limits. Apart from being one of the top leading ladies in the film industry, her foray as an activist and now the art world has everyone talking. The C. Parker Gallery in Greenwich, Connecticut recently presented the East Coast premiere of Sharon Stone’s paintings with […]

Well, we are this close to the holiday season, and plenty of mini-teasers of festive promos and ads have been popping up. While the clever social media marketing managers have already planned to dominate our feeds with eye-catching graphics, it wouldn’t be so bad to give these holiday trends a go, whether it’s for your […]

“The Future is Looking Bright For Girls.” by Cyan Leigh Dacasin The International Day of The Girl celebrations wrapped up the month as a triumphant success. This year’s theme, “Girls Defining the Future”, was a time for inspirational stories and endless possibilities which was spearheaded by SPARK! Philippines, in partnership with the US Embassy in […]

by Cyan Leigh Dacasin Renowned food expert David Moore has awarded Chatsworth Rose Pink Gin by Peak Artisan Drinks a Gold Badge at this year’s Great British Food Awards The team behind Chatsworth Rose Pink Gin were lauded with a Gold accolade at the Great British Food Awards, which was held in October, winning the […]

Here at Great Social Club, we are proud Halloween enthusiasts. As branding specialists, we’re all about utilizing magical and clever marketing tips to make campaigns fun. So, get ready for a thrilling and spooktastic ride as we dish out the ultimate techniques to remember for autumnal marketing. Marketing Tip 1: Halloween Spending Spooks Before immersing […]

By Cyan Leigh Dacasin  In Hollywood, the saying, it takes a village takes on a whole new meaning, specifically now as it faces new challenges for the creatives and talent behind Hollywood’s multi-million dollar industry. Matin Maulawizada is one of these soaring stars that, frankly, many people need to know about since he made his […]