Here at Great Social Club, we are proud Halloween enthusiasts. As branding specialists, we’re all about utilizing magical and clever marketing tips to make campaigns fun. So, get ready for a thrilling and spooktastic ride as we dish out the ultimate techniques to remember for autumnal marketing.
Before immersing ourselves in the marketing magic tips spellbook, let’s talk about numbers even though it’s incredibly daunting and cumbersome to do so. The question always has to be, ” Do we have a budget?” Halloween spending in the UK has skyrocketed, making it a colossal force that needs to be reckoned with. According to Statista, between 2013 and 2019, retail expenditure on Halloween goodies in the UK doubled, from £230 million to £474 million. Millennials (77%) and parents of little goblins (85%) are the money monsters behind this spending spree. So, what can we, as savvy pr mavens do?
Halloween and social media are a match made for purgatorio. Even during the dark days of 2020, Halloween was everywhere. While people were cooped up at home, #Halloween2020 crept into over 963.7K posts, making it over 5.5 billion screens last October. Mintel tells us that 40% of Halloween shoppers use social media for inspiration. So, you’re set if you want your campaign’s vibes to be eerie and ghostly for an Instagram post.
Encourage your audience to join the Halloween fun with user-generated content. It can be anything from a pumpkin decorating challenge to their best costume; the possibilities are endless, and it’s already proven that UGC is golden. Starbucks nailed it with their Zombie Frappuccino, which fans raved about with over 30,000 #zombiefrappuccino posts. For their efforts, one of their lucky followers could win an amazing prize.
Interactive posts are the magic potion for engaging your audience. They educate buyers while entertaining them. Take a page from American Express Essentials, which conjured up a fun quiz to help people pick the perfect Halloween costume. Shareable results mean more user-generated content – remember that #UGC we keep raving about?
YouTube and social media have made video ads accessible to all, making Halloween the perfect time to conjure up some spellbinding visual content. This campaign from Mini Cooper proves that you don’t need a haunted mansion-sized budget to make iconic Halloween content.
Give your website a Halloween makeover. Landing pages, banners, and favicons can all become eerie experiences.
Don’t be afraid to maximize the limitless possibilities of social media, create haunting ads that maximize your product.
Themed packaging that’s well made can put your products in the spotlight for more than just a hot minute. Besame Cosmetics, a niche make-up brand from Los Angeles was able to capitalize on their trademark products by launching a new collection of make-up, just in time for Halloween. Their Disney Villains series was a viral hit that went all over social media.
Nothing can ever go wrong with promotional gifts, specifically since it is the most scariest time of the year. It could range from anything between costume accessories or decorations – stuff people may leading up to Halloween and using it after because after all, some of us find minimalism to be the greatest trend to happen since sliced bread.
The most iconic Irish beer brand in the world,Guinness, got snazzy with the times as it nailed its Halloween promo with free ghostly coasters that brewed up a crazy amount of user-generated content online.
TV advertising hasn’t relinquished its spot as one of the maestros of spook, and that’s for a good reason. when it comes to making ads they make a lasting impression on everyone. Who could forget about M&M’s classic ad for dark chocolate as the Addams family.
It’s time to give your physical location a creepy face lift. Millennials and Gen Z love to share almost everything under the sun, including their experiences on social media, so give them something Instagram-worthy.
Now, it’s time to apply these magical Halloween marketing tricks and see the end results, be the most talked about brand in town.
VIETNAM / ASIA
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