Great Social Club is a creative production house offering:

-Strategic editorial and production services
-Targeted media placement and storytelling for luxury and lifestyle brands
-Branding and identity design—logos and visual systems for boutique jewelry, fashion, and beauty businesses
-Creative and Brand Strategy / Mentorship
-Cross-cultural collaborations and activations across Southeast Asia, bridging Western and Eastern markets with lived fluency

At its core, GSC believes creativity is most powerful when rooted in real cultural understanding—blending global experience with local insight to tell stories that truly resonate.

Today and Beyond

ELETOM Magazine launched on February 17, 2024—named after Eleanor (Ellie) and Thomas.

It’s a celebration of life, art, and culture, inspired by what Natalie hopes to pass on to her children: a love of travel, beauty, great design, and meaningful stories that spark curiosity and kindness.

ELETOM reflects The Great Social Club’s evolution into a global creative production house bridging East and West.

2024

In May 2023, Cyan joined, bringing publishing experience and fresh creative direction. Together, they built an in-house magazine concept—blending production, storytelling, and strategy—starting with features like the Audrey Hepburn Exhibition with Sean Hepburn Ferrer, Vania Romoff’s BYS Fashion Showcase in Manila, and interviews with Claire Waight-Keller and Lisa Edelstein for the GSC blog.
Seven months later, that vision became ELETOM Magazine.

2023

This year marked a major leap in creative production, editorial features, and high-profile collaborations.Natalie accelerated *The House Magazine* into a nationally recognized title—bringing celebrity talent to its covers while leading creative direction, production, and casting coast to coast and globally. In late 2022, GSC helped reposition polo player Agustin Arellano into modeling through editorial production, influencer partnerships, and placements in *Harper’s Bazaar*, *Town & Country*, and *Grazia*, among others.

2022

Then came a major milestone: Paris Fashion Week. Around the same time, Natalie helped co-found *The House Magazine*—transforming it from a women’s lifestyle blog into a full editorial platform created for the client. That expansion of her global network opened the door to bigger creative opportunities, marking the turning point where GSC evolved from PR into a full-scale creative production house with global reach.

2021

Founded in 2020 by Natalie Steger, Great Social Club started as a one-woman PR and talent management shop—built between long days, late nights, and a lot of hustle. As word spread, Natalie began teaming up with luxury brands, turning those early wins into the foundation of a creative production house with global reach.

2020

our story

The Beginning

Building Editorial Legacy

The Launch of EleTom Magazine

The Turning Point

Growth and New Vision

Kevin has over 10 years of experience working in public relations and lifestyle marketing. He has worked with notable brands such as Timex Loreal Makeup and Skincare, Garnier, Kerastase and has handled accounts such as Netflix, Spotify, Nike, Uniqlo, Vans, Dickies, and Guess.. Notable projects include Uniqlo Manila Flagship Store Launch, Nike’s Kevin Durant Event, Netflix’s launch of The Chilling Adventures of Sabrina and Stranger Things

Kevin
Studio Coordinator, Ops & Design

Within the realm of media, Cyan Dacasin reigns as a consummate professional and accomplished wordsmith. Our trusted anchor, she adeptly bolsters the team, proficiently managing logistics and communications. Beyond her pivotal role and support in upper management, Cyan shines as a prolific journalist for esteemed media publications, her globetrotting ventures adding a dash of worldly flair. Her deftness extends to gracefully stewarding accounts and orchestrating our experimental events and campaigns with ease.

Cyan
Head of Operations &
Client Experience

Natalie Tran Steger is the founder and owner of Great Social Club®, a creative strategist, and a lifelong creative whose career has been built at the intersection of artistry, business, and community. She earned her Art History degree from George Mason University while working full-time in Washington, DC’s nightlife scene and building her career as an esthetician and professional makeup artist. In 2013, she launched NTS Beauty, where she built a reputation in luxury beauty while mentoring other artists and creating meaningful opportunities through her work.

With nearly two decades of experience in the beauty industry, Natalie brings a rare blend of creative instinct, business acumen, and real-world grit to every client relationship. Her work takes a holistic approach, linking public relations, creative strategy, branding, and creative production to build thoughtful, effective, and values-aligned brands. She is known for her integrity, honest guidance, and strategic problem-solving. Through Great Social Club, Natalie leads with trust, transparency, strong communication, and an ethical, results-first mindset.

Based in Wyoming, Natalie values kindness, respect, and genuine relationships, and is intentional about working with clients whose vision, values, and way of doing business align with her own.