How do you transform the fashion industry’s reputation as one of the most prominent ‘take-make-waste models’ one step at a time? In this case, we turn to circular fashion advocate and image consultant Tati Miranda Fortuna. Her latest brainchild is a new book aptly called Boss Manual, which shows an innovative approach by working with Filipino men of substance to make a case for mindful consumption and circular fashion.
A select group of “BossMen” handpicked for the book are featured wearing various outfits that express their individuality on its pages. The BossManual team worked closely with these men and shopped in their closets to find the appropriate outfits, some of which were repaired, altered and upcycled for the photo shoot, to underscore the core theme of the book: that being fashionably elegant does not mean having to buy something new.
Tati envisioned BossManual not just as your ordinary fashion guide but as a way to help men with ambition enhance their professional image and confidence through practical fashion tips, expert insights, and real-life examples, all with sustainability in mind. “I started actively promoting sustainably-made corporate-wear, workwear, and uniforms using deadstock fabric and post-consumer recycled plastic bottles, and at the same time talked to my clients about the opportunity to return, repurpose, and upcycle their old linens and uniforms”, shared the author.
The book features everything men need to build a winning capsule wardrobe, curate a sustainable closet, answer vital fashion queries, and discover eco-friendly shopping and dining gems. “Choosing which bosses to feature was a challenge, but my team and I were able to put together an amazing set of leaders from across the country”, Fortuna mentioned in Boss Manual.
When asked what’s in store for Boss Manual in the future, Tati enthusiastically shared that she wants to share sustainability ideas with more people.
“The next step that I want to take is to share with more people how sustainability in our clothing choices and daily lives can be practiced and embraced by every individual.”
BossManual will be available at Fully Booked Rockwell, BGC and Mitsukoshi for only PHP1,899. Available soon on Amazon.
VIETNAM / ASIA
Great Social Club® is a Production and creative Boutique PR agency with a purpose to create a community that aligns with our values: integrity, love, and grit.
© Great Social Club®, LLC ], 2023. The materials on this website may be copied online, but may not be reproduced in print or any other media without written permission