September 7, 2023 – Steve Madden, the legendary American footwear brand best known for revolutionizing the shoe industry with unique and accessible styles, is announcing the opening of a new flagship store on Oxford Street in London. Located at 270 Oxford St, the store is now officially open, with a grand opening event on September 19th. The Oxford Street location captures the rebellious and authentic essence of London’s fashion scene with a curated selection of styles. Customers can find a careful assortment of footwear for both women and men, complemented by a selection of Steve Madden handbags. The footwear includes a full range of Steve Madden best-sellers, including the JEWELER heel, as well as the TAZMANIA, ROARING-R, DOUBLETAKE, and DOUBLETAKE-R sneakers. “Not many know that my first shoes were made in Hackney, so my fondness for London is boundless. To be on Oxford St is incredible. I always say I want to see women worldwide in my shoes, and this is another milestone toward that goal,” said Steve Madden, Founder, Creative & Design Chief.

Madden’s new store covers approximately 1200 SQ FT of retail space, meticulously designed to create a comfortable and immersive shopping environment for customers. Display systems are strategically spotlighted to put the focus on the latest footwear, bags, and accessories. The incorporation of digital elements establishes a powerful connection to the vibrant world of Steve Madden, combined with the classic and thoughtfully crafted textures reminiscent of Oxford Street itself. Ultimately, the flagship store is a merger of the old and the new–featuring contemporary styles adorned with soft colors, rich textures, and elements such as wood, marble, and a lush moss wall with accents of gold metal–all purposefully done in true Steve Madden style.

The storefront reflects the brand’s unwavering dedication to quality, style, and affordability, catering to the customer in a familiar but new way. Situated on this illustrious street, the news is a testament toSteve Madden’s relentless pursuit of pushing boundaries and redefining the rules. Ed Rosenfeld, CEO of Steve Madden, said “Opening a store on Oxford Street is an important moment in the growth of the Steve Madden brand worldwide.  We are excited to be able to showcase the brand and engage with consumers from the UK and around the globe in one of the world’s most important shopping destinations.”

With over 200 locations in more than 80 countries worldwide, this will be Steve Madden’s second location in London and official flagship store since opening at Westfield Shopping Center in 2019.