Overview

Severine Keimig is an international fashion model and transformational life coach working at the intersection of luxury, wellness, and personal development.

Great Social Club partnered with Severine to expand her brand beyond modeling, positioning her as a multi-dimensional voice across fashion, media, and coaching while driving strategic visibility through press and partnerships.

Objective

• Transition from model to multi-platform personal brand
• Build authority in wellness and coaching alongside fashion credibility
• Secure high-impact media placements and press visibility
• Develop a cohesive brand narrative across industries
• Facilitate aligned collaborations and long-term opportunities

Approach

Public Relations (3-month campaign)

• Led a targeted PR push across fashion, lifestyle, and wellness media
• Secured cover placement in Moevir Magazine
• Placed features and articles across digital and wellness publications
• Positioned Severine as both a top model and emerging voice in personal transformation

Brand Strategy

• Defined a clear positioning bridging luxury fashion and wellness
• Developed messaging across fashion, personal growth, and mindset
• Created a cohesive narrative to support both media and audience expansion

Talent Management and Advisory

• Provided ongoing strategic guidance on career direction and brand alignment
• Advised on opportunities, partnerships, and visibility strategy
• Ensured all efforts supported long-term brand equity

Collaborations and Partnerships

• Identified and facilitated aligned brand and creative collaborations
• Focused on partnerships that reinforced positioning within wellness and elevated lifestyle

Results

• Moevir and House Magazine cover placement
• Solstice and CWord Magazine Features Placement 
• Multiple online feature articles and editorial placements
• Expanded visibility across fashion, wellness, and lifestyle media
• Strengthened positioning as a credible life coach with fashion authority
• Built a foundation for long-term brand growth and monetization

Impact

Severine evolved from a successful model into a multi-dimensional personal brand with presence across fashion, wellness, and transformation. Her platform now supports not just visibility, but long-term influence, credibility, and aligned opportunities.

What This Demonstrates

Great Social Club builds positioning that translates into long-term brand equity. Our work integrates PR, strategy, talent management, and partnerships to develop talent into fully realized, scalable brands.