ELETOM MAGAZINE
Case Study: ELETOM Magazine was founded by Natalie Tran Steger and named after her children, Eleanor (Ellie) and Thomas. After driving major success at The House Magazine, Natalie knew she’d cracked the code on how to build a magazine—and, more importantly, how to connect it with the right audience. She saw a clear need for a platform with a voice aligned with today’s world: art, lifestyle, and culture told through a lens of positivity, inspiration, and real creative community. That vision became ELETOM, guided by its motto: “the art of living well.”
Led by Natalie Tran Steger (Founder & Editor-in-Chief) and Cyan Dacasin (Managing Editor), ELETOM blends high editorial taste with community-first storytelling—spotlighting emerging and established creatives across fashion, art, music, theater, and culture—while bridging East and West with authenticity and intention. Natalie sets the creative vision, brand identity, and editorial direction, while Cyan oversees the editorial calendar, content strategy, partnerships, and production consistency across platforms.
A defining launch moment was the co-post + cover feature with Ashtin Earle, which introduced ELETOM’s editorial voice at scale—driving over 1 million impressions. The creative positioned Ashtin beyond “content creator,” spotlighting her journey through an elevated editorial shoot where her personality, versatility, and ability to transform could shine beyond social platforms and into true editorial storytelling.
ELETOM also features signature series like “The Mynd Edit,” a monthly column by fashion psychologist Jennifer Heinen exploring the intersection of fashion, conversation, and power dynamics. With an active presence across Instagram, TikTok, Pinterest, and Spotify, ELETOM continues to grow as both a publication and a community hub for creatives seeking visibility, inspiration, and opportunity.
ELETOM Wins:
Led by Natalie Tran Steger (Founder & Editor-in-Chief) and Cyan Dacasin (Managing Editor), ELETOM blends high editorial taste with community-first storytelling—spotlighting emerging and established creatives across fashion, art, music, theater, and culture—while bridging East and West with authenticity and intention. Natalie sets the creative vision, brand identity, and editorial direction, while Cyan oversees the editorial calendar, content strategy, partnerships, and production consistency across platforms.
A defining launch moment was the co-post + cover feature with Ashtin Earle, which introduced ELETOM’s editorial voice at scale—driving over 1 million impressions. The creative positioned Ashtin beyond “content creator,” spotlighting her journey through an elevated editorial shoot where her personality, versatility, and ability to transform could shine beyond social platforms and into true editorial storytelling.
ELETOM also features signature series like “The Mynd Edit,” a monthly column by fashion psychologist Jennifer Heinen exploring the intersection of fashion, conversation, and power dynamics. With an active presence across Instagram, TikTok, Pinterest, and Spotify, ELETOM continues to grow as both a publication and a community hub for creatives seeking visibility, inspiration, and opportunity.
ELETOM Wins:
- Launched a namesake publication with a clear, modern voice centered on “the art of living well”
- Delivered a breakout launch moment with Ashtin Earle, generating 1M+ impressions through a co-post + cover feature
- Built a recognizable editorial identity focused on accessibility, inclusivity, and high production value
- Established a cross-cultural platform bridging Southeast Asia and the West through thoughtful storytelling
- Produced premium editorial shoots, including a one-year anniversary feature shot on-location in historic Escolta/Binondo, Manila
- Developed signature recurring content like “The Mynd Edit” to deepen authority and audience retention
- Grew an engaged digital community (2,400+ followers) across multiple platforms
- Earned industry recognition/listings on Muck Rack and The DIARY Directory
- Leveraged ELETOM’s media kit to secure brand collaborations and creative partnerships by clearly packaging audience, offerings, and deliverables
- Used the media kit to streamline pitching and enable cross-platform activations (editorial + social + production)
