As we begin 2024 with fresh ideas and concepts on the rise, we look at the landscape of marketing and public relations and how it continues to evolve rapidly, driven by advancements in technology, shifting consumer behaviors, and the ever-changing global socio-economic environment.  To stay ahead in this dynamic field, there is an underlying necessity […]

Marketing, News, Public Relations

January 3, 2024

7 Marketing Trends in 2024 that will Change the Future

7 Marketing Trends in 2024

Talk about a meteoric rise to fame; in just a few weeks after going viral on Instagram, an ordinary London commuter transformed into a global trending topic that goes by the moniker Tube Girl. Sabrina Bahsoon is a 22-year-old law graduate from Malaysia, who has been catapulted to our screens and is now officially known […]

Lifestyle, Marketing, News, Public Relations

October 10, 2023

Tube Girl is a Phenomenon

Tube Girl

Context: Lizzo made headlines for the wrong reasons in the past weeks amidst a brewing controversy concerning accusations of sexual advances and bullying by former dancers. Lizzo, like all celebrities and famous personalities, is not immune to scandalous dramas being exposed on international media for the world to see. This happens when negotiations have fallen […]

Marketing, News, Public Relations

August 14, 2023

How Can Lizzo Rebuild? According To PR 101

Lizzo Controversy As Told By a PR

According to Meltwater’s 2023 PR report, the world of Public Relations in 2023 has changed drastically to keep up with the times.

Marketing, Public Relations

July 5, 2023

Public Relations and Influence in 2023

Modern Day Influence Image by Flo Dahm